Lucy Darling began when Haily Meyers, a graphic designer, became pregnant with her first child. Overjoyed to welcome her daughter into the world, Haily began designing sticker sets as an expression of her happiness and excitement to create memories of her pregnancy and new babies’ milestones. After sharing first drafts with family and friends Haily felt encouraged by their overwhelming response to open a little Etsy shop, and in 2012, offering her first 3 sticker sets, Lucy Darling officially began.