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The New Society was founded in Spain in 2018 as a personal project by
Estefanía Grandío, who is also the brand's current creative director. With twenty years of experience in the world's leading fashion brands and inspired by the birth of her two children, Valentina and Mateo, Estefanía
embarked on her journey as an entrepreneur. The creation of the brand was driven by a desire to accompany the transformation of an increasingly conscious society through the beauty of
timeless aesthetics. The New Society aims to establish a sustainable brand with a strong aesthetic language, consistently pursuing beauty and conveying emotion in each
collection through a deeply conceptual approach. The brand serves as the voice for those who seek to balance fashion with a
commitment to positive change in society.
